Volkswagen advertises Chevrolet Bolt as part of Dieselgate settlement


In one of the quirks of the company’s Dieselgate settlement, Volkswagen has begun rolling out an advertising campaign in the US promoting its competitors.

In the just released advertisement, a driver stops up to a traffic light in his poorly disguised Subaru Outback to the tune of The Flintstones theme song.

A different, cleaner shaven, and seemingly happier version of himself, with an restrained dog in the front passenger’s seat, then pulls up in a Chevrolet Bolt with The Jetsons music playing in the background.

When the lights turn green, the Bolt tears away from the lights, while a voiceover artist tells us: “With instant acceleration, electric cars are more fun to drive, and more affordable than ever. Electric cars here, plug in to the present.”

The ad was made for Electrify America, a wholly owned subsidiary of Volkswagen America, which was setup as part of the company’s multi-billion dollar Dieselgate settlement with the US government.

A Hyundai Ioniq also plays a role in the ad, while the BMW i3, Nissan Leaf, Honda Clarity, and Volkswagen e-Golf are all shown briefly driving off into the sunset.

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