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In one of the quirks of the company’s Dieselgate settlement, Volkswagen has begun rolling out an advertising campaign in the US promoting its competitors.
In the just released advertisement, a driver stops up to a traffic light in his poorly disguised Subaru Outback to the tune of The Flintstones theme song.
A different, cleaner shaven, and seemingly happier version of himself, with an restrained dog in the front passenger’s seat, then pulls up in a Chevrolet Bolt with The Jetsons music playing in the background.
When the lights turn green, the Bolt tears away from the lights, while a voiceover artist tells us: “With instant acceleration, electric cars are more fun to drive, and more affordable than ever. Electric cars here, plug in to the present.”
The ad was made for Electrify America, a wholly owned subsidiary of Volkswagen America, which was setup as part of the company’s multi-billion dollar Dieselgate settlement with the US government.