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Giullaume said he set his designers the challenge of making a new sporty product that would get the internal tick of approval. “Just don’t give me a three-door anymore, because they’ll axe that immediately,” he told them.
“Out of a moment of crisis we came up with an interesting answer.”
Interesting, maybe. But wildly different. We also talked with Peter Schreyer, who runs design for Hyundai and Kia, and penned the original Audi TT, one of the most iconic three-doors of all, about whether a sporty coupe like this one had legs for Kia these days.
Pictured: The original Stinger concept was a coupe…
“I don’t know if a performance coupe is something that is [good]… we have Stinger, which is a four-door coupe… I don’t know if a two-door really makes sense. It may make sense if it were an EV, an emotional electric car…
“… We still can be very emotional, but a performance coupe, I’m not sure if it’s at this time the right thing to do. If we would make Stinger with two doors, it would be easy, but how much market share would it have? That’s the question…”