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Since its relaunch as a standalone marque under the BMW banner, Mini has always played up its personalization program (spelled personalisation programme in British), offering customers a wide variety of interior color and material options. The extent to which one can customize a Mini Cooper has been compared to Rolls-Royce’s bespoking process — another BMW brand — assuring that if you really tried you could come up with an absolutely unique Mini whose details and color combinations can’t be found on any other Mini.
Mini is now taking this one step further with the launch of the Mini Yours Customised, which will offer customers the option of designing their own 3D-printed interior dash panels, turn signal surrounds, LED door projectors and LED door sills. They’re ordered through the Online Customiser and created at Mini’s production facilities in Germany, and delivered in about four weeks.
“The 3D printers used in this process are all highly professional production facilities which were precisely configured for this purpose by the BMW Group through strategic partnerships with the companies Hewlett-Packard Inc., Carbon Inc. and EOS GmbH,” the automaker said in a statement. “This is the first time that they have been in a position to supply the particularly high-grade plastic qualities selected for the MINI Yours Customised program. The computer-based laser lettering for production of the door sill with customer-specific styling has also been designed specifically to match the stringent product-quality guidelines of MINI. As a result, all MINI Yours Customised products are in conformity with the same high standards of form, functionality and safety as the components supplied from the factory in the original MINI range of accessories.”
The customization program will allow owners to design their own turn signal inlays.
The side indicator surround panels will be offered in Aspen White matte, Jet Black matte, Melting Silver matte, Chili Red matte or White Silver matte, while the dash panel will be offered in Aspen White matte, Chili Red matte, Starlight Blue matte, Moonwalk Grey matte and Jet Black matte finishes. Each of the 3D-printed pieces will also be offered in a range of graphic patterns, surface finishes and icons.
Mini expects that a lot of owners who try the customization program will opt to have the name they’ve given their car, or their own name, etched into the custom pieces and LED projectors. Yes, you’ll finally able to have “Nigel” or “Hermione” projected via LED lights onto the pavement, or printed on the dash panel. Each piece will take just a few minutes to fit and all materials will be manufactured to Mini’s standards, which means the pieces should withstand weather and temperature extremes.
The program launches in March 2018 and will be compatible with Cooper two-door and four-door models, as well as the Cooper convertible. The custom LED projector designs, however, will be offered for any Mini model that already features them.
You have some time to finally come up with an appropriately British-sounding name for your Mini.
– Jay Ramey is an Associate Editor with Autoweek, and has been with the magazine since 2013. Jay also likes to kayak and bike.
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