‘Take the Mustang pledge’ with these nostalgic ads

Cars
14
0

Judging from these 1960s classic Ford Mustang ads, that decade was all about jingles. We have “take the Mustang pledge,” “you’re ahead in a Ford” and “your Ford dealer…has better ideas…for sale.”

Most of these commercials are goofy in an endearing way, with a normal man transformed into a cowboy, comic villian or surfing expert by driving a new Mustang, along with “68 cars at 67 prices!” The Mustang was a huge deal for Ford, from the first six-cylinder to the 289 cu-in V8 to the 302 and on. All of them targeted men, and most featured normal workaday citizens transported from their boring lives to become a Mustang driver doing exciting things.

The new ponycar was relatively cheap at $2,368. It used off-the-shelf parts from the Ford Falcon and Fairlane and came with “such standard features as luxurious gran turismo-style front bucket seats, a sporty tunnel-mounted shift with every transmission, deep-pile molded color-keyed nylon carpet and a distinctively racy sports car steering wheel.”

“Both Mustangs (coupe and convertible) offer styling worthy of the most expensive European road cars at a price considerably lower than their appearance implies.” Oh good, they’re “lower than their appearance implies.” Strong copy from the ad men of the day. Don Draper would be proud.


Jake Lingeman


Jake Lingeman

– Jake Lingeman is Road Test Editor at Autoweek, reviewing cars, reporting on car news, car tech and the world at large.

See more by this author»

Facebook Comments

POST A COMMENT.