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Most of these commercials are goofy in an endearing way, with a normal man transformed into a cowboy, comic villian or surfing expert by driving a new Mustang, along with “68 cars at 67 prices!” The Mustang was a huge deal for Ford, from the first six-cylinder to the 289 cu-in V8 to the 302 and on. All of them targeted men, and most featured normal workaday citizens transported from their boring lives to become a Mustang driver doing exciting things.
The new ponycar was relatively cheap at $2,368. It used off-the-shelf parts from the Ford Falcon and Fairlane and came with “such standard features as luxurious gran turismo-style front bucket seats, a sporty tunnel-mounted shift with every transmission, deep-pile molded color-keyed nylon carpet and a distinctively racy sports car steering wheel.”
“Both Mustangs (coupe and convertible) offer styling worthy of the most expensive European road cars at a price considerably lower than their appearance implies.” Oh good, they’re “lower than their appearance implies.” Strong copy from the ad men of the day. Don Draper would be proud.
– Jake Lingeman is Road Test Editor at Autoweek, reviewing cars, reporting on car news, car tech and the world at large.
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