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Polestar said it has revealed the total price to illustrate where the car sits in the marketplace. The total figure makes it around £8000 more expensive than the Tesla Model S P100D.
The 1 spent much of its testing and development time within the Arctic Circle, where its drivetrain, batteries and torque vectoring system were placed under pressure in temperatures as low as -28deg C.
Ingenlath said the torque vectoring system enhanced the 1’s cornering responsiveness and accuracy, adding: “This is a driver’s car.”
The 1 is already available to order for a deposit of €2500 (about £1900). It will initially be sold in 18 countries, including the UK. Most of the markets fall in north, west and southern Europe, but China, the US and Canada are also included.
Polestar chose to increase the availability of the model at launch from an original 12 countries due to strong popularity.
The 1 made its European debut at the Geneva motor show in February and has been on a brand-building world tour before its public launch. Once production begins, 500 examples are due to be sold each year.
Before the opening of order books, Polestar said more than 6000 potential customers had expressed an interest in the car.
The 1 has an all-carbonfibre body based on a shortened version of the Volvo S90‘s platform. It will produce 592bhp from a front-mounted 2.0-litre turbocharged petrol engine and twin electric motors on the rear axle.
It will make more European appearances before heading to the US and then China, where a special manufacturing facility capable of handling carbonfibre structures is already under construction near Volvo’s existing plant in Chengdu.
According to Ingenlath, who also remains Volvo’s design director, Polestar will become Volvo’s “technological spearhead” that, after the 1 hits the market, will make only electric performance cars.
The company is preparing for an early 2020 launch of the 2 hatchback saloon, which bears a very close relationship to Ingenlath’s Concept 40.2 that has already been displayed at motor shows. An SUV, the 3, will arrive after that.
The 2 (imagined by Autocar below), which will be all-steel and sit on Volvo’s smaller CMA platform, will go into production in late 2019 ahead of a 2020 launch. It will be offered in both left and right-hand drive. Ingenlath won’t say where the car will be built but is keen to point out its suitability as a rival to the Tesla Model 3.