Peugeot: ‘You buy the car then choose the powertrain’


Peugeot says that its strategy going forward is to be powertrain agnostic, focusing instead on the design and quality of its vehicles and leaving the drivetrain choice to customers

Speaking with media at the Paris motor show this week, Jean-Philippe Imparato, global CEO of Peugeot, said the brand aims to bring about an ‘unboring’ future, which means it will design and manufacture desirable cars that will then be available as full-electric, plug-in hybrid along with conventional petrol and diesel engines.

“At Peugeot things are simple, whoever you are, wherever you come from, whatever your convictions, the country you live in and the city you live in, we have a simple answer for you, buy a Peugeot, and you just chose your powertrain and that means electric, hybrid, petrol and diesel,” Imparato said.

The French brand expects to produce all powertrain options for the short- to medium-term future, with Imparato admitting the charge towards an electrified future is entirely region and country dependent, meaning that as a global brand, the company has to react to specific market conditions and requirements.

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