Peugeot won’t sell high-performance ‘bad boys’ compensated by EVs

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“We will first complete the 2020 [emission] threshold, developing hybrid solution or EV performance versions to complete the future of unboring,” Peugeot’s boss added.

In Europe, the upcoming cost of brands going over their allocated total CO2 output is €300 million per gram ($485m), and Imparato says that Peugeot will be ready to meet these challenges.

“[We will be] compliant without any trade-off between pollution and probability. It is like autonomy, I will never accept to kill anybody to make market share. I will never organise any trade-off between EV and pollution, meaning I will never accept to lose 20,000 euro per car, giving you a free EV in order to finance the bad boys with 2-300g emissions because no one would underhand that I make money polluting the planet,” he said.

“We will be compliant, it means that we will fight to catch the total cost of ownership for electric [vehicles] that is in the same level more or less with diesel, first, and second we will have to monitor our CO2 each day, monitor day by day registration to be compliant with the CO2 balance that we have to catch as Peugeot group.”

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