Nordstrom's first NYC store offers cocktails, anytime pick up — even a shave


NEW YORK — At a time when many retailers are shuttering stores, Nordstrom is opening its first-ever Manhattan location aiming to woo online shoppers away from their keyboards with a combination of cocktails, custom products and convenience. 

The men’s store, which will welcome its first customers Thursday, is located across the street from the site that will be home to a Nordstrom women’s store opening in the fall of 2019.

The in-person experience will be a change for New York, Nordstrom’s largest market for online sales. It could provide a snapshot of the types of experiences that can entice shoppers now accustomed to browsing on computer screens to visit an actual store.

“It’s a unique time to be building a big store,”  Chris Wanlass, vice president and general manager of Nordstrom New York, acknowledged prior to a tour for the media. But “we’re excited to bring a physical experience.” 

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Some of the amenities that customers will find include: 

Store Pick-Up 24/7

Shoppers who suddenly realize that they need an extra duffel bag or pair of sneakers can order items online then drop by Nordstrom any time, day or night, to pick up their purchase. It’s a version of the round-the-clock curbside pick up service that Nordstrom briefly offered in ten markets during the holiday season. Purchases are specific to what’s available at the New York men’s store, which customers can see by selecting that location online. 

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