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MUMBAI: Joseph George, the former group chairman, India and regional president — South and Southeast Asia of MullenLowe Lintas Group is in the process of putting together his next venture, accompanied by key personnel from his former agency. George put in his papers last July after a 26-year stint with the company.
He will be joined by Rajiv Chatterjee, EVP at Lowe Lintas, New Delhi. Also on board is Shriram Iyer, national creative director at Mullen Lintas, a highly respected creative leader, known for his work on brands like Tata Tea and Bajaj among others.
Speaking to ET, George confirmed the development and the personnel who will be accompanying him, but added that it was too early to discuss the specific contours of the business. He did mention that his new firm would be up and running before the end of 2018. Industry sources speculate its likely to be in the space of brand strategy and video content.
Aveteran ad man, George is acknowledged as one of the architects of growth at MullenLowe Lintas Group which includes the agencies Lowe Lintas, Mullen Lintas and PointNine Lintas. He worked in close association with the erstwhile creative head R Balki, providing a strong base in account planning and management to the creatively driven agency. Under his stewardship, the agency was a frequent winner at the Effie awards for creative effectiveness, the most prestigious and sought-after advertising award in India, at present. At the time of his departure, George told ET, “26 years in one company, seven years as CEO, and last year, I turned 50. These are good enough reasons for me to take a break.”
Ever since George’s departure, rumour mills in the ad industry have been rife with speculation that George and Balki, who quit MullenLowe Lintas Group in 2016 to focus on his career as a filmmaker, may collaborate in the future.