Mini to increase personalisation via the use of 3D printing

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  • Mini 3D printing customisation

    From 2018, Mini owners will be able to design their own exterior and interior trim components via an online configurator

  • Mini 3D printing customisation

    The package includes 3D printed side indicator inlays and dashboard trim…

  • Mini 3D printing customisation

    …as well as personalised sill plates and LED puddle lights

  • Mini 3D printing customisation

    European customers will pay €40 (£35) for a pair of personalised puddle lights

  • Mini 3D printing customisation

    The indicator inlays and dashboard facia come in one of five colours

  • Mini 3D printing customisation

    They can display text, simple images and textured patterns, or one of a small selection of cityscapes

  • Mini 3D printing customisation

    The components will be manufactured in Munich, with Mini anticipating a four-week lead time once the designs have been submitted

  • Mini 3D printing customisation

    Each component will isbe subject to the same BMW Group crash and durability tests as any other item of trim

  • Mini 3D printing customisation

    Mini teamed up with computing giant Hewlett Packard to refine the costly and complex 3D printing process

  • Mini 3D printing customisation

    When the doors are opened, the puddle lights project personalised text onto the ground

  • Mini 3D printing customisation

    Sill plates can display the owner’s handwriting, thanks to the customisation tech

  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation
  • Mini 3D printing customisation

Mini is turning to 3D printing technology to offer its customers a wider range of personalisation options.

From 2018 onwards new and existing Mini owners will be able to design their own exterior and interior trim components via a dedicated online configurator. “Individualisation has always been a big topic with Mini,” said Thomas Schmitz, product manager of Mini Yours Customised. “Now we want to take individualisation to the next level.”

The upgrade package includes 3D-printed side indicator inlays and dashboard trim, as well as personalised sill plates and LED puddle lights. The indicator inlays and dashboard facia come in one of five colours and can display text, simple images and textured patterns, or one of a small selection of cityscapes. Using a laser etching technique, meanwhile, the illuminated sill plates can present text in the owner’s handwriting, basic graphics and even star constellations. Additionally, when the doors are opened, the puddle lights project personalised text onto the ground.

The components, which are designed to be fitted at home, will be manufactured in Munich, with Mini anticipating a four-week lead time once the designs have been submitted. Each component is subject to the same BMW Group crash and durability tests as any other item of trim.

Given the cost and complexity of 3D printing, Mini teamed up with computing giant Hewlett Packard to refine the process. UK pricing is yet to be confirmed but European customers will pay €40 (around £35) for a pair of personalised puddle lights and €140 (£124) for the dashboard facia.

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