Mini overhauls trim levels to ease buyer confusion


Options can then be added through some simplified packs. Comfort and Comfort Plus offer some fairly typical options, including climate control, heated seats and parking sensors, a reversing camera one of the features added for Plus. Navigation and Navigation Plus offer a full suite of infotainment and connectivity features. Safety kit is added trough the Driving Assist Pack.

Mini is then still offering a full-range of personalisation options on top, but believes this new strategy will allow dealers to carry more stock and reduce wait times for buyers.

Diesels have been dropped in the three-door and five-door hatch ranges, having not been offered in this generation of Convertible. The high-performance Cooper SD variants are no more across the Mini range.

Mini’s decision marries in with two growing trends: the wider shunning of diesel across the industry, but perhaps more pertinently in this instance the fact that there is almost no demand for diesel in small cars now anyway.

The simplified range is also a nod to the fact each individual specification of car must be put through a WLTP emissions test, fewer variants leading to fewer tests and models to homologate.

Mini is now selling cars though its website as part of these changes, which come in from November 1 ahead of the delivery of the first customer cars in January.

The pricing of the Mini range has also been adjusted accordingly. The three-door Classic costs from £16,190 (Sport and Exclusive from £20,230), the five-door Classic from £16,890 (Sport and Exclusive from £20,230) and £20,930), the Convertible Classic from £20,080 (Sport and Exclusive from £22,680), the Clubman Classic from £21,085 (Sport and Exclusive from £23,985), and the Countryman Classic from £23,385 (Sport and Exclusive from £226,285).


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