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I’m not sure you just ask them.
The old ‘faster horses’ quote rightly or wrongly attributed to Henry Ford about asking 20th-century travellers what they wanted applies. What do I want from a fridge? Somewhere to keep the veg cold and a little light that comes on when the door opens. But what if a fridge could be more than that? Sometimes it takes a visionary to show you.
If you’d asked drivers 15 years ago what they wanted from a car, would they really have said “a better-looking car, but one that’s heavier, thirstier, worse-handling and worse-riding”? Great: have a crossover.
So far only the Mercedes CLA Shooting Brake exists in small-car- size, but Kia thinks its similarly designed Proceed, to be unveiled imminently, will soon be taking 20% of all Ceed sales. If it is a trend, there’s good reason with it: lower and lighter than crossovers, they’re easier to meet efficiency targets with. Thus primed, in a decade I wonder how established this body shape might be. And if it is, which manufacturers will still be catching up. If you’re not going to start the band touring, at least jump on the wagon before it passes.
And another thing…
Rachel Johnson reckoned her brother Boris’s ‘burka’ column, which got him into bother recently, was the kind of thing written while on holiday in Italy, lunchtime wine chilling in the fridge.
Things are considerably less controversial at Autocar, but it’s an excuse I’ll draft for a lack of clarity: Knockhill has fairly pointed out that making a success of a circuit doesn’t always require an old airfield, as I might have implied in my column last week. I should have been clear that I meant it seems to help new circuits. As the Scottish track, plus locations like Brands Hatch, Cadwell Park and Oulton Park, will testify, an airfield is, in itself, not a prerequisite to having a race track.
It’s also, I suspect, not a coincidence that if you drafted a list of the best race tracks in the land, the undulations of Knockhill, Oulton, Cadwell and Brands would put them right among the best of them.