Magnolia Bakery Plans to Open Franchises Across the U.S.


Two decades after Magnolia Bakery became a New York City sensation and helped ignite a national cupcake boom thanks to its role in the hit HBO series “Sex and the City,” it is branching out.

The purveyor of pastries and other delectables is looking to open as many as 200 franchises across the U.S. over the next five years.

Magnolia Chief Executive…

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