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The electric car revolution is finally becoming a reality, and not just at the fringes of the car industry.
Tesla obviously got the jump on making EVs cool, and deserves some plaudits for it. But now the market’s mature, luxury brands are making their moves, spending tens of billions of dollars in the process.
Reflecting market demand, the first swathe of zero-tailpipe-emissions product are all crossover SUVs, vehicles that more comfortably wear premium prices.
This week we’ve seen the reveal of Audi’s e-tron, hot on the heels of the Mercedes-Benz EQC, both of which hit Australia next year. Of course, they’ll be late, since the Jaguar I-Pace and Tesla Model X are already available.
Beyond this, the BMW iX3 appeared earlier this year in China as a concept, but we’ll probably be seeing it on our roads in 2020. Ditto the Porsche Mission E Cross Turismo Concept which, while not confirmed for production, should join the Taycan in showrooms around 2021.
Audi e-tron quattro
Audi has promised 12 electric vehicles by 2025, and that’s just the starting point. It sports an electric all-wheel drive (AWD) system promising a new take on the quattro philosophy, with the motor driving the front wheels kicking in on-call.