It’s all ‘Indi-genius’. Find out why at 3 pm

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MUMBAI: Regional is big news — whether in branding or content. One of the single biggest changes that the marketing universe has been grappling with is a resurgence in pride for all things Indian.

To deliberate on this theme, The Economic Times in association with You-Tube is organising a live discussion today at 3 pm. The theme of the discussion is ‘Indi-Genius’ — the increasing importance of regional tastes and preferences dictating people’s choice in brands, products and of course, content.

The panel includes Satya Raghavan, head of entertainment content, YouTube; Madhukar Sabnavis, vice-chairman, Ogilvy Mather India; Harish Bijoor, independent brand consultant and author; and Anuj Rakyan, founder, Raw Pressery.

The interactive session will give the audience a chance to hear from and quiz some of the country’s foremost marketing practitioners.

It’s a unique chance to get insights into how national and regional brands can tap into this trend and what both multinationals and homegrown conglomerates are coping. Watch it live on bemarketingawards. com.

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