Hyundai scoops three IDEA design awards

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Hyundai has won three silver International Design Excellence Awards, with the Kona, Nexo and Santa Fe all recognised for their design.

The awards, run by the Industrial Design Society of America, recognises quality design across 20 categories – along with automotive and transport, there are awards for technology, innovation and social responsibility.

With three silver medals in automotive and transport, this is the strongest haul Hyundai has achieved in the IDSA’s industrial design awards. Its previous best came in 2016, when the Elantra won a bronze award.

“The three representative models that will be responsible for the current and future of Hyundai Motor’s SUV line-up proved their competitive edge by achieving the highest-ever company performance in product design,” said Luc Donkerwolke, head of the Hyundai design centre.

“We expect this recognition will help inspire continuous improvement in design performance for Hyundai.”

All three cars share the same split headlamp and fog-light design, with the same ‘cascading’ grille at the centre. The main difference, beside what’s powering the different models, is the size: the Kona is a rival for the Mazda CX-3, the Nexo is a mid-sized hydrogen crossover, and the Santa Fe is a seven-seater.

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