EA Drops Plan to Sell ‘Loot Boxes’ in ‘Star Wars Battlefront II’


Electronic Arts Inc. nixed its plan to sell randomized packs of virtual goods—commonly known as “loot boxes”—in the sequel to its “Star Wars Battlefront” game, the company said Friday, the latest twist in a monthslong struggle between appeasing customers and maximizing revenues for one of its marquee franchises.

In a blog post, Electronic Arts said players will still be able to acquire the virtual goods—contained in what it calls “crates”—that can help them quickly progress in the game by playing it, but they won’t be able…

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