Bud Light Bets on ‘Dilly Dilly’ to Stem Sliding Sales

Mony
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Bud Light’s shrinking sales have prompted some of its distributors to cut back on marketing the beer, threatening to exacerbate troubles at the Anheuser-Busch InBev SA brand.

Though it continues to be America’s best-selling beer, Bud Light has been losing ground to Mexican lagers, craft brews, wine and harder liquor. Now, with margins shrinking, some distributors are moving to protect profits.

“Wholesalers…

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