Bud Light Bets on ‘Dilly Dilly’ to Stem Sliding Sales


Bud Light’s shrinking sales have prompted some of its distributors to cut back on marketing the beer, threatening to exacerbate troubles at the Anheuser-Busch InBev SA brand.

Though it continues to be America’s best-selling beer, Bud Light has been losing ground to Mexican lagers, craft brews, wine and harder liquor. Now, with margins shrinking, some distributors are moving to protect profits.


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