Apple unveils red iPhone 8 and iPhone 8 Plus to help combat AIDS

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Apple has release a new iPhone, and its color could help in the fight against HIV/AIDS. Nathan Rousseau Smith shows us.
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Apple announced red versions of the iPhone 8 and iPhone 8 Plus, special edition models that will be available for pre-order online on Tuesday and in stores on Friday.

The red 8 and 8 Plus start at $699 and $799, respectively, for the 64GB models, and climb to $849 and $949, for 256GB.  Those are the same prices Apple charges for iPhone 8s and 8 Plus’s in other colors.

More: iPhone 8 review: An excellent phone forced to the shadows by iPhone X

More: I’ve had an iPhone X all week. Here’s what’s easier and what’s still a struggle

These latest handsets are part of Apple’s longstanding practice of selling (PRODUCT)RED iPhones and other Apple devices and accessories to help combat AIDS. A portion of the proceeds will be donated to the Global Fund’s HIV/AIDS grants which, Apple says, will provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

The Global Fund describes itself as a financing organization that is trying to accelerate the end not just of AIDS, but also tuberculosis and malaria.

Apple has been a RED partner since 2006, during which it has donated more than $160 million to Global Fund, making it the largest corporate donor.

A little more than a year ago, Apple brought out RED iPhone 7 and iPhone 7 Plus models, which are still sold by  other online outlets.

The new red iPhones will be enclosed in glass, with a matching aluminum band, and — in a departure from last year’s red models — a black front. In terms of features and specs, they are otherwise identical to the iPhone 8 and 8 Plus models sold in the current finishes of gold, silver and space gray.

Moreover, while Apple did not unveil a special edition (PRODUCT)RED iPhone X, it will be selling a $99 red leather folio for the priciest of all iPhone models.

Email: ebaig@usatoday.com; Follow USA TODAY Personal Tech Columnist @edbaig on Twitter

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