2018 Kia Optima Si review

Cars
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The Optima’s projected servicing also spans seven years with annual service intervals (or 15,000km, whichever occurs first) set to cost $289, $466, $360, $559, $325, $599 and $345 with each successive visit, or $2943 to the end of seven years.

So, while it’s a neatly balanced offering, spacious, safe (with a five-star ANCAP rating in 2015) and comfortable, the newest Optima is also unadventurous. That’s no bad thing, but the traditional Kia value pricing looks like it needs work.

With almost every other competitor matching or bettering equipment for less money (even if it’s just a little less), Kia’s once-famed value takes a hit. There’s still segment-best after-sales support, of course, but that’s only one piece of the puzzle.

With new cars continuing to advance at each incremental update, it comes as something of a surprise that Kia has perhaps slowed the pace of progress with the updated Optima.

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